Digital marketing specialist in the area of processing & packaging machines
I also work with manufacturers of complex B2B products, where customers take time to choose a supplier and each deal has a high value.
Read below what services I provide.
Video from 2023 — I have been using AI in my work since 2022.
Three ways to get more B2B enquiries
How I can help right now
For manufacturers of equipment and other complex products, where the buyer spends months choosing a supplier and a single deal is worth a lot.
01 · Website development
A website that explains why to buy from you
Your product is strong, but the website does not show it. The buyer leaves at the first question the site fails to answer.
I turn your catalogue, projects and experience into a clear path: from the buyer's task to a request for a quotation. The site will be fast, comfortable on a phone and ready for ads and SEO.
Not «I will design a few pages»: first I work out what you sell, to whom, and why they should choose you. Then I plan the content — and only then the design.
Send me the link — I will name the three main obstacles that stop enquiries today.
A B2B site that works like a salesperson
- Who you sell to and why
- Structure and copy
- Design and development
- Forms and analytics
The whole project
from $5,200
Scope, stages and payment are agreed before the work starts.
02 · Content system
I turn your projects into proof that sells
A customer asks to see the machine running a product like his own — and nobody filmed the one you built. After the trials and the start-up, strong projects disappear before they can help the next sale.
I set up a simple way to collect material: your people film trials and commissioning on a phone, and I turn the footage into cases, videos, posts, landing pages and material for the sales team.
This is not social media for the sake of activity: one real project works for trust, for search, for ads and for negotiations with buyers who will never visit your plant.
Tell me what your company makes and where photos and videos of your projects get lost today.
Always something to show
- Briefing your staff and shared storage
- Cases and publications
- SEO and landing pages
- A monthly report on KPIs and the work done
Content system
from $1,780 / month
I work with no more than two companies at a time.
03 · PPC & SEO
Ads written by someone who knows your machines
The campaign looks professional, the keywords are in place — and the enquiries still do not come. Usually because whoever runs the ads understands your product only on the surface.
I speak the language of your buyers: I know the terms, the synonyms they use instead and what makes an engineer ask for a quotation. First the offer, the landing page, the form and analytics — then the campaign.
The work includes SEO for the pages we promote. Ads bring enquiries straight away. Search traffic comes later — but it does not stop when the budget does.
More than ten years promoting industrial equipment. In my experience a targeted enquiry from paid search costs two to three times less than a contact made at a trade show, and one from organic search sometimes ten times less.
Tell me what you sell and which markets you want — I will say whether paid search is worth starting.
PPC and SEO: launch in 30 days
- Demand research and KPIs
- Ad offers and the pages behind them
- A full set of SEO work
- Launch and a monthly report
What it costs per month
from $890 — my work
from $1,340 — ad budget
The budget you pay to the ad platform directly. My fee is fixed.
One specialist for your entire digital marketing
My services
I work directly with your sales people, your service department and your engineers — as part of your team. I take on no more than two clients at a time; the scope of work and the price we agree individually.
-
Digital Marketing Strategy
The basis of the work of a digital marketer.
Strategy is a plan to achieve a goal. It makes it easier to make the right decisions at the right time.
At the start we agree on the KPIs: how many enquiries, and at what cost, count as a result. After that you get a monthly report that shows where the enquiries came from and what to change next.
-
Website Development
A website that works as a sales manager, not as a brochure.
Structure, texts and pages that lead the visitor to a request: equipment catalogue, cases, service and delivery pages.
Pages weigh tens of kilobytes instead of megabytes — no plugin stack, no heavy theme, nothing the page does not need. Support and new pages after launch are included.
-
Content Development
Development of promotional materials.
Videos and actual posts are the most effective tools for gaining trust on the Internet.
I will take care of translating your website into English and Russian according to industry terms.
-
Pay-Per-Click ads
Attracting potential customers through paid ads.
Campaign management is an ongoing process. This is one of the key points of the marketing activity for which I offer my services.
-
Social Media Marketing
Attracting an audience from social networks.
Social networks allow you to immerse yourself in the culture of the company, and simplify communication.
This increases the credibility of potential customers, partners and applicants for a position in the company.
-
Search Engine Optimization
Attracting an audience through search engines.
Superior website optimization saves a lot of money every month. Visitors search for services and products and go to the site for free.
Get a quotation
Get in touch if your company sells equipment or other complex B2B products. I will review your needs and get back to you with a proposal.
Email me plekhov.d@gmail.com
Tell me about your task
Thank you! Your request has been sent. I will reply to the contacts you left.